Our storyline is quite basic and follows the fairytale lives of 3 best friends who ever boy wants to date and every girl wants to be. However they soon become enemies, implicitly portraying their fake friendship built on popularity, when they all develop a love interest in the same boy. During the teaser it is never revealed to the audience who actually triumphs over who and who secures the boy. Although we do include some hints to his preferable girl.
Although using shots with 'Prince Charming' in them was essential, we decided to focus our trailer more on the comedic effect that he is having over the 'Princesses' lives, for example the typical break up escape, indulging yourself in inhuman amounts of food. We also concentrated on the girls attitude towards each other and how far they would actually go to capture 'Prince Charmings' attention.
We decided not to reveal too the audience 'Prince Charmings' chosen Princess as this is would be the main twist within the fairytale and therefore ensure our target audiences interest in the film and encourage them to go see the film.
We decided on this particular storyline as each of the contrasting 'Princesses' have an individuality that our target audience can all relate too. The setting and their age and to some extent the storyline is also something which they can relate to and may have experienced themselves before. We introduced the romantic comedy genre into the storyline with melodramatic exaggerations of stereotypical forms of jealousy which any girl may commit under these circumstances.
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