Tuesday 8 December 2009

How did we include a fairytale theme
to our modern cast and setting?


By using a modern cast, setting and costume, we decided to bring the fairytale theme into the trailer more by the captions. The opening caption is 'Once upon a time..' which is a traditional convention of a fairytale. The teaser ends with 'Who will get their happily ever after?' Which is a twisted yet still recognisable with the words 'happily ever after'. We are also aiming to add some magical effects to some of the trailer as we think this will again emphasize the fantasy theme of the trailer and create a distinction between this film and the rest of the romantic comedys which purely focuse on the explicit conventions linked to a typical 'rom-com'.

Editing

We used photoshop to edit our captions and began by mounting the writing onto a fairytale book and then mounting the book onto a enchanted forest background. Both the book and the setting of these emphasize the fairytale theme to the audience which is then contrasted by the modern setting and cast within the different shots we used. We then edited the font until it resembled a classic script and edited the colour to gold. Also we added a logo to each page of the story at the end of each line. This was also present on our magazine front cover and film poster which created consistency to the target audience. We then took photos to use on the left side of the open book which parraleled each caption. By using the photographs we aimed

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