1. We decided to open the teaser with the caption 'Once Upon A Time..' which is a typical convention linked to a fairytale and therefore emphasizes the genre to the audience and also will interest our target audience. We decided to use a fantasy like melody underneath the entire teaser with a dramatic climax to end it with which again emphasizes on the particular genre of our movie. The font within the caption would also be important in portraying the genre of the film and we decided on an elegant gold script. Later on we decided to mount the writing upon a book mounted upon an enchanted forest which was again to emphasize the genre of the film and help to include the fairytale genre within the modern setting and storyline.
2. We decided to open the trailer with an establishing shot of an empty corridoor which would convey the setting to the audience and also capture their interest as it is an enviroment they can relate to and therefore a time period which will interest them.
3. This would be followed by a close up of a bell ringing, which again conveys the setting and time period.
4. This would be followed by a medium longshot of a full corridoor which indicates the particular age range within this film which is similar to the target audiences so they can also relate to this.
5/6/7. Shots 5,6 and 7 were all to be close ups of the Princess's. This explicitly shows the reader the stereotypical cast and 'popular' girls, again who the target audience can relate to.
8. 'They're the girls everybody wanted to be...' Another caption would follow this, a more modern and catchy tag line which will intrigue the audience to know more about the plot. It is also there to convey the 'Princesses' social statuses.
9. We then decided on a medium shot of the 'Princesses' was also essential to show that they were all united as friends, this makes the reader question what the storyline is going to be and also adds a wider variety of shots to the teaser.
10. 'Until...' Another caption follows this. It is short, snappy and too the point, ensuring the audiences attention as they want to know what happens!
11. This is the first shot of 'Prince Charming' and we therefore decided to use a close up. Although the audience may have been expecting a boy to be the route of the storyline they will still be shocked in the following sequences to find out the destruction he causes between these friends!
12. We then decided to use a close up of the three girls during a three way phonecall. We was inspired by Mean Girls to create this clip, as we thought that is emphasized on their seperation after falling for 'Prince Charming.'
13. This close up will be followed by an extreme close up of each girls pair of lips, mouthing the words 'Hes Mine' (the title).
14. 'This Summer..' We decided not to include the specific date of release on the trailer as the audience will be more intrigued to find out the date and also anxious to see the movie.
15. Included in our storyline, we decided to include one of the Princesses falling over infront of Prince Charming, which would emphasize on the comedic areas of the film. By including comedic shots we are widening out target audience and also emphasizing their interest to an atypical modernized fairytale.
16/17. Following her fall, we included a close up shot of the princes face which would be unfocused and from her perspective. The audience will be feeling her embarressment and also be amused by the irony of this shot. It would then come into focus. Each shot should only last about 2 seconds to keep the audiences attention focused on the teaser and encourage them to want to see me.
18. 'There in it to win him..' A typical and wellknown quote, however the 'it' usually assosicated at the end of the line has been changed to 'him'. This conveys to the audience the desperation of the Princesses and their one main target, Prince Charming. No Princess will be distracted from her task and each one has her eye on the prize. We decided to use well known tag lines and stereotypical captions as they would be more memorable to the audience.
19/20/21/22. We then decided it was essential to show the Princess's reactions and facial exspressions when they spot the Prince with one of the three. We used these shots to build up to one of the Princesses ultimate revenge. In shot 21, we switch to a extreme close up of a mysterious hand grabbing scissors, which then changes to a close up from a mysterious Princess's point of view in shot 22. She is going to cut one of the girls hair, this is demonstrating to the audience how far these Princess's will go to get what they want when they want.
23. I particularly like this shot, where one Princess is standing in focus of the camera, appauld and furious at her newest enemy. In the background over the main actress's shoulder we can see the Princess's (whose identity is finally revealed) holding a pair of scissors and a smug exspression.
24. To emphasize on the comedy of the film, we included a medium close up of the Princess attacking her ex best friend.
25. 'Hes Mine.' Finally we are revealing the film title in the next caption. This lightens to audiences tension and is a short and memorable title which sums up the plot perfectly without revealing too much of the plot or the twist.
26. 'Who will get their happily ever after?' A modernized and twisted version of the conventional ending to a typical fairytale. We decided to use this again to keep consistency when conveying the fairytale theme to the audience. This caption is also very memorable and leaves a question in the audiences mind, they want to know what happens and they want to watch the film to see who actually does get their happily ever after, if anybody.
No comments:
Post a Comment