This is a typical chick flick, romantic comedy aimed at a target audience of teenage girls. I chose to analyse this particular film poster as it has the three main 'Mean Girls' on the cover and we also have three similar actresses in our own teaser.
Background - The background is plain and simple violet and contrasts well with the dark purple, grey and white font.
Linsdey Lohan, the main actress, is positioned in a full body shot to the far left of the poster. The three 'Mean Girls' are to her right, looking straight ahead at the camera and in bold confident poses. They are grouped together and she is isolated, her eyes are staring to the right towards them, yet still avoiding them. All of the actress's postures and facial expressions capture the readers attention and they become aware of the conflict and intrigued by the storyline.
The title 'Mean Girls' runs upwards dividing the Mean Girls from Lindsey. The word 'Mean' is in bolder letters than Girls and therefore stands out to the audience, although it does not divert the readers attention from the main image.
'Watch
Your
Back'
Underneath the 'Mean Girls' in a light grey font is the tag which again very explicitly conveys to the reader the overall storyline to the piece. Its simple and catchy and would really appeal to their target audience and also conveys the revengeful sly and selfish characters and plot.
Underneath this is the release date which is another important part in the poster to convey information to the audience and to emphasize the release date to them. I also think it is essential to have a website on the poster as the modern target audience expects this to be available and it is another aspect to advertise the movie with.
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