I decided to look at some trailers that wern't based on modernized fairytales and had other elements and tecniques to capture a young teenage girls attention, which would be my main target audience for my film trailer. Aswel as including conventions of a typical fairytale remake, i also want to include a storyline which portrays deceit, lies and envy. By doing this i feel that the target audience will be more interested as a typical 21st century school centers around all these things. By including these the setting of a modern school will become more obvious to the audience. I mainly focused on the portrayal of different characters within this trailer. Within this trailer i mainly looked at the characterization of the main character Sebastian, who is played by Ryan Phillippe, a famous actor whose image would attract the target audience. Throughout the trailer Sebastian is conveyed as a manipulating, scheming and yet remarkably cunning character.
''Im sick of sleeping with these insipid Manhattan debutantes, nothing shocks them anymore.''
At 0.30 seconds, Sebastian is given a proposal of a new 'mission' and a medium shot is used to capture Sebastian's reaction. He is in a standing position, with his head bent down and his attention appears to be on a pink orchid. Upon the works
''I have a mission for you.'' Sebastian's head raises up slowly and curiously which shows his sudden interest in the conversation. His apparent 'boredom' with life and its lack of female challenges his obvious here as he is obviously eager to challenge himself.
The setting in this shot also gives the audience a small insight into his place in society. Sebastian is obviously a well off, educated teenager, this is also emphasized by the way he is dressed, his accent and the language he uses. In just 30 seconds of the trailer, Sebastian has been successfully conveyed as an enduring character for teenage girls, his intelligence and social status and general image captures their attention.
''Introduce her to your world of sex, drugs... What else do you do?''
The trailer is again narrated by Sebastian's evil and vindictive sister who goes on to illustrate another side of Sebastian. A tracking shot is used at 00:37 which lasts for approximately 3 seconds where the narrators voice is used over the top of Sebastian in a classic Jaguar traveling down a country lane towards a mansion, both of these again emphasize Sebastian's status in society. He is obviously very well off, a trait that again attracts the target audience to him. Sebastian's image is continually being heightened to capture the interest of teenage girls,
they will want to see this movie because of his character.
''She'll be my greatest victory''
His
'Cruel Intentions' are made clear to the audience,
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